Our Blog
Get more out of Marketing Leaders Connect.
Subscribe for fresh insights and complete breakdown of past speakers and events.
December 14, 2023
Building a Marketing Plan and Reporting Framework for Clarity and Confidence
Summary
Creating a marketing plan and reporting framework may seem daunting, but it's an investment that pays off in the long run. By demystifying marketing and providing transparency, you can build trust, foster collaboration, and ensure your marketing efforts are indeed driving business success.
December 14, 2023
Marketing Assessment: A Self-Assessment Checklist for Marketing Leaders
Summary
The red numbers on the marketing dashboard glare back, mocking your best efforts. Campaigns fizzle like damp fireworks, and engagement metrics hover stubbornly in the doldrums. If you're a marketing leader facing this reality, you know the sting of underperformance. But before the panic sets in, take a deep breath and grab this self-assessment checklist.
December 8, 2023
Unlocking Marketing Effectiveness: Why Setting Expectations is Essential for Growth
Summary
In today's fiercely competitive landscape, achieving marketing effectiveness is paramount for driving business success. Yet, many marketing teams find themselves drowning in a deluge of requests, campaigns, and metrics, leading to overwhelmed individuals and ultimately hindering their ability to deliver impactful results.
December 8, 2023
Managing up in Marketing: Help! My CEO Googled Something
Summary
As a marketer, you've likely experienced the frustration of seeing non-marketing executives, even founders, dive into the nitty-gritty details of your work, inquiring about keywords, landing page conversion rates, and specific campaign tactics. This often occurs when you're focusing on larger strategic initiatives, leaving you wondering why they're fixated on these micro-aspects.
December 8, 2023
Preventing Marketing Team Burnout: Conquering the Digital Deluge
Summary
The fast-paced world of digital marketing can quickly turn into a relentless tide, threatening to pull you under with its relentless demands. From the constant barrage of social media notifications and ever-changing algorithms to the pressure to achieve results and the never-ending cycle of content creation, it's no wonder that burnout is a significant concern in the industry.
December 8, 2023
Marketing Data Analysis: Chasing Shiny Tools Before Building a Foundation
Summary
Don't succumb to the data delusion. Before you invest in tools, focus on building a strong foundation for data utilization. This foundation will provide the context you need to interpret information effectively, drive better decision-making, and ultimately achieve your marketing goals.
July 27, 2023
Overcoming Obstacles To Digital Transformation
Summary
Digital transformation can feel like a daunting journey. Simultaneously modernizing operations and technologies under a united team is another struggle. Luckily, we heard from someone who's been there and done that successfully, helping countless companies overcome challenges and come out the other side thriving.
May 26, 2023
Webinar Recap: Writing For the Reader - Secrets of People-Driven Content
Summary
People-driven content works magic on conversions - and it's easy to see why. It puts the reader at the center of your strategy so the content speaks directly to unique challenges and concerns and provides solutions they can quickly implement.
May 26, 2023
Project Wonder - The Art of Science at the Medical College of Wisconsin
Summary
Today, we delve into the captivating story behind an exceptional award-winning campaign. This extraordinary initiative, known as "Project Wonder: The Art of Science," has garnered well-deserved accolades, and we are thrilled to share its inspiring story with you today.
May 19, 2023
ChatGPT and the Rise of AI in Marketing
Summary
If you've been following the marketing landscape, you'll know AI has been all the hype as of late. It's not just some buzzword - it's a real thing changing how we approach marketing