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marketing plan
December 14, 2023

Building a Marketing Plan and Reporting Framework for Clarity and Confidence

Summary
Creating a marketing plan and reporting framework may seem daunting, but it's an investment that pays off in the long run. By demystifying marketing and providing transparency, you can build trust, foster collaboration, and ensure your marketing efforts are indeed driving business success.
Marketing assessment checklist
December 14, 2023

Marketing Assessment: A Self-Assessment Checklist for Marketing Leaders

Summary
The red numbers on the marketing dashboard glare back, mocking your best efforts. Campaigns fizzle like damp fireworks, and engagement metrics hover stubbornly in the doldrums. If you're a marketing leader facing this reality, you know the sting of underperformance. But before the panic sets in, take a deep breath and grab this self-assessment checklist.
Marketing Effectiveness
December 8, 2023

Unlocking Marketing Effectiveness: Why Setting Expectations is Essential for Growth

Summary
In today's fiercely competitive landscape, achieving marketing effectiveness is paramount for driving business success. Yet, many marketing teams find themselves drowning in a deluge of requests, campaigns, and metrics, leading to overwhelmed individuals and ultimately hindering their ability to deliver impactful results.
Managing Up
December 8, 2023

Managing up in Marketing: Help! My CEO Googled Something

Summary
As a marketer, you've likely experienced the frustration of seeing non-marketing executives, even founders, dive into the nitty-gritty details of your work, inquiring about keywords, landing page conversion rates, and specific campaign tactics. This often occurs when you're focusing on larger strategic initiatives, leaving you wondering why they're fixated on these micro-aspects.
marketing burnout
December 8, 2023

Preventing Marketing Team Burnout: Conquering the Digital Deluge

Summary
The fast-paced world of digital marketing can quickly turn into a relentless tide, threatening to pull you under with its relentless demands. From the constant barrage of social media notifications and ever-changing algorithms to the pressure to achieve results and the never-ending cycle of content creation, it's no wonder that burnout is a significant concern in the industry.
Marketing data analysis
December 8, 2023

Marketing Data Analysis: Chasing Shiny Tools Before Building a Foundation

Summary
Don't succumb to the data delusion. Before you invest in tools, focus on building a strong foundation for data utilization. This foundation will provide the context you need to interpret information effectively, drive better decision-making, and ultimately achieve your marketing goals.
O8 Slides + Graphics Growth Map, Fractional, DIO, RevOps
July 27, 2023

Overcoming Obstacles To Digital Transformation

Summary
Digital transformation can feel like a daunting journey. Simultaneously modernizing operations and technologies under a united team is another struggle. Luckily, we heard from someone who's been there and done that successfully, helping countless companies overcome challenges and come out the other side thriving.
The Art of Science at the Medical College of Wisconsin
May 26, 2023

Project Wonder - The Art of Science at the Medical College of Wisconsin

Summary
Today, we delve into the captivating story behind an exceptional award-winning campaign. This extraordinary initiative, known as "Project Wonder: The Art of Science," has garnered well-deserved accolades, and we are thrilled to share its inspiring story with you today.
ChatGPT and the Rise of AI in Marketing
May 19, 2023

ChatGPT and the Rise of AI in Marketing

Summary
If you've been following the marketing landscape, you'll know AI has been all the hype as of late. It's not just some buzzword - it's a real thing changing how we approach marketing

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